We've been looking at the ways in which low-budget film productions advertise their film to their target audience, particularly in relation to films which are of a similar concept and genre (Kidulthood, This Is England, Bullet Boy):
Social-Networking
http://profile.myspace.com/index.cfm?fuseaction=user.viewProfile&friendID=229044227
Social Networking sites are a popular medium with young people, and so like the makers of Adulthood have done here for example, we could market our film through a wider range, also including facebook and bebo. It reaches the broad audiences which goes into the millions of users for each website, and the costs are low.
I-Tunes Video
The I-Pod is the most popular form of portable music player, a large proportion of its patrons young people. This is accompanied by I-Tunes and its wide array of services. It costs hundreds of thousands of pounds to buy slots to screen films on television, and I-Tunes offers trailers for free to its customers:
http://www.apple.com/trailers/
We thought it would also do justice to our budget to take advantage of this service to reach our audience, particularly because it will draw teenagers in based on the fact that they are free.
We also thought to use the Xbox Live MarketPlace, as Xbox is a very popular gaming console with the majority of players being 15+ years. Not only this, but using something as popular as this, is guarenteed to be recommended and watched by our target market as it is free to use.
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